Billed as a “personal trainer for smart, strong, successful women,” dating coach Evan Marc Katz has been helping singles find love since 2003. Thousands of his clients have fallen in love, gotten married, started families, and found happiness – after only a few months of coaching.
It’s an unlikely career for a man – much less a man who was called a “serial dater” by CNN- yet that’s what makes Katz such a unique coach. By helping women understand men – what they think, how they act, and what they really want – he empowers them to make healthy, informed choices in love.
Katz likens his Love U coaching program to a Masters Degree in Men, and the metaphor is apt. His clients invariably find their education about men lessens their frustration and increases their likelihood of attracting a like-minded long-term partner.
Katz started his career in customer care at JDate, during which he wrote his first book, “I Can’t Believe I’m Buying This Book: A Commonsense Guide to Successful Internet Dating” (Ten Speed Press, 2004). Its release coincided with the online dating boom, and soon, Katz found himself in high demand, with features in The Wall St. Journal, USA Today, and Time Magazine.
His follow-up venture, e-Cyrano, was the first online dating profile writing service and it made a big splash. Quickly, Katz realized that people needed support in all aspects of dating, and expanded his services into dating and relationship coaching. His second book, “Why You’re Still Single – Things Your Friends Would Tell You If You Promised Not to Get Mad” (Plume, 2006), was a critical success, yet the dating coach was ignoring the very same advice that was leading his clients to love.
In 2007, Katz decided to take his advice to the masses. He set up a blog, which began to serve as a one-stop shop for anyone trying to understand relationship dynamics. Combining the insight of Dr. Drew and the wit of Adam Carolla, Katz has answered hundreds of challenging and controversial questions with a unique combination of logic, experience, and empathy.
Yet despite all his professional success, Katz remained a bachelor. It wasn’t until he finally followed his own wisdom that he met his future wife – and became a much better dating coach in the process. By opening up to a new kind of partner, Katz proved that to get different results in love, you have to make different choices. He’s very glad he did.
These days, Katz works primarily with the clients with whom he most identifies – smart, strong, successful women who have everything… except for a lasting relationship. With an array of products, group coaching, and private coaching, Katz offers something for any woman who wants to get better results in her love life.
Evan Marc Katz is married and lives in Los Angeles with his incredibly cool, incredibly patient wife and their two ridiculously cute children.
