Head Of Newsletters

Note: Please only apply if you have digital newsletter experience, working with an online publisher. Thank you.

Dear Incoming Head of Newsletters at YourTango,

Welcome to our amazing team! We are grateful we found someone exceptional to lead, own, nurture, grow and truly love on our budding newsletter business, including rapidly increasing our direct audience and monetization.

I am excited to get to know and work successfully with you, along with the rest of the incredible leadership and NL team here at YourTango!

We are a leading, independent publisher whose passionate purpose is to help millions of people improve and thrive in their relationships - becoming happier and healthier - as a result.

Your leadership, as our head of newsletters, is going to be critical to helping YourTango achieve our vast growth ambitions and our desire to positively impact innumerable lives, including helping us future-proof our enterprise, and, critically, endear ourselves to millions of “raving super fans”!

With a global audience of ~70mm readers, viewers and listeners per month, YourTango has been a trailblazer for nearly two decades, building a small empire around love, relationships and empowerment, filling a critical space in the wellness category.

Relationships are the biospheres we all live in; they are critical to our health, happiness, emotional wellness and longevity, which is why we have built a whole business dedicated to them. And, in the spirit of relationships, we believe passionately that developing great relationships with our users through our newsletter offerings is key to achieving our big ambitions.

I am grateful that you share my deep, personal passion around relationships and empowerment editorial and that you possess the expertise and the drive to implement a successful strategy that includes aggressive growth of our audience; fosters greater engagement, retention, and monetization - and, critically, one that delights in ensuring the editorial and user experience of our newsletters is exceptional for our growing audience.

You truly have it all! Plus, you have a team of people surrounding you to support and partner with you in your success, here at YourTango.

As the leader of our newsletter business and a key member of our overall leadership team, you will be responsible for all aspects of this division’s performance, ie newsletter P&L, editorial, design and UX; marketing and audience acquisition; monetization; and reporting, while, caring deeply about what you and your team are building and how your efforts are impacting our broader business and the lives of our subscribers.

As a performance, process and outcome-centric executive, you have the following responsibilities:

• Own and oversee the overarching strategy and performance of our NL division where you:
• Develop, build and own the strategy for growing and improving our existing four newsletters, as well as overseeing the launch of future ones, including establishing and achieving KPIs for user acquisition and monetization
• Develop and manage daily, weekly, and monthly reporting based on the agreed KPIs
• Develop a plan for and oversee newsletter monetization
• Care deeply about the editorial, design and user experience:
• Work in partnership with the Editorial, Design, Product, and Technology teams to develop and deliver impactful, valuable editorial that engages and grows our NL audience, helping to cultivate a core base of loyal super fans!
• Nurture all facets of the marketing, tech, analytics, and user acquisition required for a successful NL business
• Master our ESP’s templating, segmentation, drip, personalization, re-engagement and integrated marketing tools
• Use analytics and develop actionable insights to optimize and enhance performance including carefully A/B test headlines, subjects, design, and personalization
• Leverage analytics and partnered technology tools to deeply understand traffic and user behavior
• Be a superstar leader and colleague!
• Mentor current members of the Newsletter team & grow the team as a key part of the growth and success strategy
• Educate the broader organization on direct audience development strategy

I am hoping that you will have most or all of the following qualifications and experiences, having worked at another consumer-facing (B2C) digital publisher, including:

• 7+ years working in all facets of newsletter development, optimization and monetization for a digital B2C content publisher. This is critical.
• 10+ years of combined experience at a digital publisher, ie in addition to your NL experience, you worked in editorial, product, marketing or elsewhere in the organization.
• 5+ years of proven leadership skills, including a successful track record of leading publisher newsletter teams. This is also very, very critical.
• Facility with Parse.ly, Google Analytics & newsletter ESPs.
• Deep experience with growth/marketing efforts across several channels (e.g. onsite sign-up modules, placements in other newsletters, lead generation, push notifications, media buying, etc.) to drive newsletter subscription growth.
• Experience and comfort collaborating across Editorial, Sales, Product, Technology, Social, Video, and Design teams.
• Excellent organizational, communication & reporting skills.
• Outstanding problem solving skills. You know things will go wrong or not exactly as planned and don’t stress when this happens; instead, you are ready to dig in and find solutions.
• A deep-seated curiosity for how to improve workflows, understand what the data says and what will improve performance and delight our users.
• Excellent skills in listening, synthesizing information and making recommendations and/or taking action as needed.
• A feeling of accountability for your work and team: you naturally take initiative and feel a true sense of ownership.
• A strong work ethic. An entrepreneurial spirit is also a big plus here at YourTango!
• An amazing attitude - including sincere emotional intelligence and the ability to have your ideas or opinions challenged without taking it personally but instead a chance to learn, grow and achieve success!
• A propensity for the details: you are comfortable slowing down and really digging in.
• A heartfelt interest in working closely, collaboratively and successfully with a team of people, including leading, mentoring and caring about those who report to you, ideally helping them all rise and thrive!
• A genuine passion for YourTango’s mission, including the unique opportunity we, as an organization, have to improve and enhance countless lives.

Finally, a critical qualification that you possess in this important role: You Care. You care, a lot! About your work, your team, our users, the performance of your team and our overall success at YourTango.

While the work itself and our mission are rewarding to you, the more tangible compensation package for this role includes:

• Competitive salary & opportunity for performance bonus
• 401K participation
• Paid vacation, holidays and personal/sick days
• 60% company-paid premiums for health insurance
• Stock options
• Considerable room for professional growth & development
• The opportunity to put your signature on a high growth, purpose-driven & successful publishing brand
• A caring and unique work environment, including a collegial, empowering & stimulating corporate culture

There’s more to share but I hope this gives you a great taste for what a unique opportunity this role is!

It truly is a dream job for the right person - someone who shares my passion for our mission, who truly cares about making a positive impact on millions of lives, is ready to take an exciting new step in their career, who is a proven leader, and who has vast expertise in and excitement for newsletters – and how very much a successful newsletter business can do for all of its stakeholders.

I look forward to getting to know you, learning from you, working closely with you and giving you the latitude, encouragement and resources to FLY at YourTango and this next exciting step in your career.

If this sounds like your dream job, please reach out to us! Interested candidates please apply by submitting your resume and any supporting materials to Head-of-Newsletters.

We would love getting a short letter stating your interest, including comp requirements and resume.

Thank you for your consideration!

Andrea Miller

CEO & Founder, YourTango

PS: You’re still reading! Great! Here’s a little more for you:

You’re part of a genuinely outstanding team - some members sincerely refer to us as the Best Team Ever - that genuinely needs YOU to help us get to the next level.

Purpose-driven & profitable, YourTango has reached an amazing inflection point and is poised to take off. Our history as a truly independent (plus female-founded & led) media company has defied the odds at every step of our incredible journey. Here are a few more notes on our mission and ethos:

• Assembling an incredible foundation that is poised to have monumental value unlocked - including with video, commerce, thought leadership, increased user engagement, scaling our healing and helping Experts platform, initiating a series of events, launching a podcast, building significant brand awareness & so much more.
• Establishing a unique, profoundly impactful media brand that is making a positive impact in the world! YourTango opens readers’ hearts, builds relationships & ignites positive change in millions of lives through compelling, actionable editorial.
• Cultivating a team of professionals that care deeply about our work and each other. As a result, we have developed an empowering, caring culture replete with curiosity, purpose, problem-solving, appreciation, ownership, initiative and more, where each of us regularly goes the extra mile - not because it’s mandated but because we care deeply about what we have built, our team, and how we are positively impacting the world around us. It’s profoundly gratifying to have worked with so many of these people the better part of the decade (some much longer!) and to consider them close friends and partners.

PPS: You want even more?! Amazing! Please subscribe to all of our Newsletters if you haven’t already!